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What does your underwear say about you?

Rebecca Ashton26 October 2018

The colour of our clothes not only plays an important role in how we look, both to ourselves and others but it can also have a huge impact on how we feel.

Different colours not only look better or worse but the psychology of colours can go so much further.

As well as being full of symbolism, colours can also change your mood and confidence, so next time you’re getting ready, don’t just consider the power of your outer clothing but also your underwear – even if you’re the only person who sees it! 

So what does your underwear say about you?


Nude is now many people’s go-to shade when it comes to shoes and nail polish, so why shouldn’t it be the same for your lingerie?

It can be worn under anything and will never clash, so what more can you want?

Those who choose this shade are “practical, classic and safe” as well as being ”rock solid, reliable and confident”. You are not led by fashion, instead preferring an option that will pass the test of time. 

You also believe that underwear is there to serve a purpose and not be the star of the show.



White has always been a go-to colour when it comes to underwear, in fact, a large number of women only have black and white options, hands up if you’re in that group.

White underwear signifies pure and beautiful – well it does for a while, at least until that grey tinge appears and it’s time to replace. White also signifies purity and innocence and the same can be said about you. 

Those drawn to white are reliable, optimistic and appreciative of perfection. They are also highly organised and like to keep things neat and clean.

Wearing white helps you maintain positivity and happiness throughout the day.



Black underwear has traditionally been associated with ‘sexy’ underwear largely because of the association with mystery and elegance.

If you choose black underwear as your go-to colour then you like being formal and elegant and you are high in confidence, which means you exude a powerful aura.

As well as being an elegant colour – because of its association with the LBD, black also exudes leadership, so if you need an extra boost for a tough day at work, add another level to the power dressing with black underwear.



Red is another colour closely associated with underwear, usually because of the link to Valentine’s Day and the hastily purchased lace sets.

The obvious association with the colour is love and romance, so it’s no surprise that those who wear red underwear are passionate, energetic people who enjoy living life to the full and taking risks.

New things do not scare you and you are always focused on moving forward. 

Have a look at our full selection here. 


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